The new EverDreamerz series will benefit from Playmobil’s biggest blogger/vlogger outreach to date.
Playmobil has launched a second wave of its new collectible, EverDreamerz. Each character box is packed with collectible cards, bracelet, beads, charms and accessories, as well as stickers kids can use to complete a free sticker booklet, creating a fun and engaging unboxing experience.
Series one reached millions of consumers across YouTube with its dynamic content and story behind the imaginative group of friends. With series two, this is set to continue thanks to Playmobil’s biggest blogger/vlogger outreach to date. The company has enlisted over fifty influencers to highlight the new franchise and all the new digital content.
The series invites tweens and pre-teens to join Viola, Rosalee, Clare, Starleen and Edwina – five best friends, each with their own unique qualities – on new and exciting stories and adventures. The five teenage girls discover a magical amulet which allows them to enter their dream worlds and meet new friends. Fans of the EverDreamerz can enjoy collecting the accessories included in the box, as well as topping up their charm bracelets with new beads.
There are 12 additional characters to collect in surprise boxes, from Colorista to Erazorman, and Kimby to Karmela. Fans should also keep a lookout for the ultra-rare Unicorn Lady and her golden charm.
The EverDreamerz range, which is suitable for ages 7+, will be available from August, priced from £5.99 to £14.99.