Thousands of shoppers at intu Trafford Centre, intu Metrocentre and intu Lakeside will be reached over the festive period.
Shoppers who visit the Christmas grottos at six of intu’s popular retail and leisure destinations will be given a Playmobil gift. Families will also be invited to take part in a competition to win an entire Playmobil range by posting a letter to Father Christmas from branded post boxes at all 14 intu centres nationwide.
Roger Binks, customer experience director at intu, said: “The success of our partnership last Christmas and over the summer has led to the creation of this new campaign. By taking advantage of the opportunity provided by intu’s prime retail and leisure destinations, the campaign will also deliver a highly effective level of engagement for this top toy brand and increase footfall to all the brands in our centres over the festive.”
Jamie Dickinson, Marketing Manager from Playmobil, said: “We are really excited to be teaming up with intu centres again this year. We are looking forward to spreading some festive cheer to families across the UK, and encouraging imaginative, creative play by children during the holiday season.”
The Playmobil Christmas grotto dates are as follows:
• intu Trafford Centre: November 7th – December 24th
• intu Metrocentre: November 11th – December 24th
• intu Braehead & Soar: November 11th – December 24th
• intu Lakeside: November 11th – December 24th
• intu Broadmarsh: November 24th – December 24th
• intu Watford: November 24th – December 24th