NEWS

Playmobil teams up with Wirecard to improve online shopping experience

Published on: 3rd December 2019

Playmobil will benefit from Wirecard’s expertise in the handling of a wide variety of local and international payment methods.

Playmobil has partnered with Wirecard, the global innovation leader for digital financial technology, to improve the online shopping experience for customers throughout Europe. Thanks to Wirecard, Playmobil is now able to offer and accept a wide variety of local and international payment methods on its e-commerce sites.

In order to grow an international e-commerce business and convert one-off shoppers into regular customers, merchants must provide a smooth and reliable purchasing process. Thanks to Wirecard, brands such as Playmobil can not only offer a wide range of digital payment options but also ensure that these payments are processed quickly and reliably for an optimal online checkout experience.

According to Gartner, 64% of people find the customer experience to be more important than price when it comes to making a purchasing decision. As the world’s first payment service provider to support more than 200 different local and global payment solutions, Wirecard has put together a customised payment mix for Playmobil. Thanks to a quick acceptance, authentication and processing of digital payments, Wirecard reduces payment friction and ensures a seamless checkout process for Playmobil’s online customers.

“We are proud to support Playmobil as it develops its digitalisation strategy, which includes optimising the customer experience in online shops,” explained Vanda Astfäller, head of sales retail at Wirecard. “Not only does Playmobil aim to ensure consistency of product offering both online and in-store but also convenient and flexible payment processes – which we offer via our digital platform. We look forward to expanding our collaboration in the future.”

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