US toy company PlayMonster acquired Interplay earlier this year.
PlayMonster, headquartered in Wisconsin, is a designer, manufacturer and marketer of games and toys. The company’s portfolio of games and toys for children and adults features brands such as Yeti in My Spaghetti, 5 Second Rule, My Fairy Garden, and Relative Insanity.
Geoffrey S. Rehnert, co-chief executive officer, Audax, commented: “PlayMonster has earned an outstanding reputation in the toy and games market by delivering innovative brands to the mass, e-commerce, and specialist retail segments. We look forward to working with Bob Wann and the PlayMonster team to continue building a leading platform through organic growth and add-on acquisitions.”
Bob Wann, CEO of PlayMonster, added: “We are excited to partner with Audax for the next stage of our growth. Audax brings expertise and resources that will help us continue to build our market position through strategic acquisitions and organic growth initiatives.”