The appointment sees PlayMonster further expand its executive team with another highly experienced industry veteran.

Following the recent appointment of Tim Kilpin as president, PlayMonster has announced another high-profile executive hire, as Jeff Freeman becomes PlayMonster’s new vice president global operations, effective immediately.

Jeff, a veteran senior-level business management and operations executive whose career includes 20 years in leadership positions at American Girl/Mattel, will join the team in the newly created role, reporting to CEO Bob Wann and based in the company’s corporate headquarters in Beloit, WI. Jeff will lead and oversee the management of all areas of manufacturing (distribution, supply chain, QC, production and maintenance) to build and develop operations that support the company’s long and short-term planning and strategic direction.

For the last several years, Jeff has run a successful business management consulting practice, where he guided a variety of high-profile clients across different industries, while also serving as an Adjunct Professor at the Milwaukee School of Engineering. Previously, he served as SVP – Supply Chain for American Girl from 2002 to 2016. Having completed his MBA in Operations Management from the University of Chicago, Jeff is poised to continue the ‘momentum and aggressive growth’ seen at PlayMonster in the last three years.

Bob Wann, CEO and chief PlayMonster, commented: “We are so pleased to welcome Jeff Freeman to the team. At this time of international expansion and global franchise building, Jeff brings yet another significant, high level of experience to our leadership team in a very exciting growth period at PlayMonster. With PlayMonster’s focus on global growth, new acquisitions and franchise development like Snap Ships, I could not be more pleased.”