New brands including Craft-tastic, Loopdedoo, Loopdeloom, Craft Crush and Sticker & Chill will complement PlayMonster’s existing creative lineup.
PlayMonster LLC has announced the acquisition of Michigan-based Ann Williams Group, a leading manufacturer of award-winning, innovative craft and activity kits for all ages. With wide distribution across key mass retailers, including Target, Nordstrom, and Michaels, plus specialty and independent retail channels, the addition of the Ann Williams business further scales PlayMonster’s footprint in the growing craft and activity toy industry category, complementing current activity brands including Spirograph, Colorforms, Latchkits, Face Paintoos and more.
“The innovation, quality, and attention to detail of Ann Williams’ beautiful products are outstanding and best in class within the category,” said Bob Wann, CEO of PlayMonster. “They deliver a wonderful play experience that aligns perfectly with our vision at PlayMonster and demonstrate a nice synergy with our growth following the successful integration of Kahootz over the last year.”
Brands that will join the PlayMonster lineup as part of the acquisition include Craft-tastic, Loopdedoo, Craft Crush, Loopdeloom and Sticker & Chill. From learning to sew or creating room décor to making jewellery and much more, each line invites craft and activities fans of all ages to explore new creative possibilities, learn new skills and express themselves.
“We’ve been inspiring creativity with innovative craft and activity kits for more than 12 years, driven by the core belief that hands-on activities and creative play are one of the best gifts you can give a child,” commented Sheila Wright, founder and president of Ann Williams Group. “The joy of the experience is so much more than just an activity, and we see those same shared values in all that the PlayMonster team does. We are delighted to become part of the PlayMonster family, continuing to share the magic and possibility of our brands with people everywhere.”