Tim will focus on expanding PlayMonster’s business with an emphasis on sales, marketing, design and business development.
PlayMonster LLC has announced the appointment of Tim Kilpin as president, effective immediately.
A leader and executive in the toy and children’s entertainment industry for over 35 years, Tim has set brand strategies and creative direction for many of the world’s most iconic and successful children’s brands, including Monster High, Hot Wheels, Disney Princess, Winnie the Pooh, Barbie, and Mickey Mouse, having served in senior roles at Mattel, Disney and Activision Blizzard.
Reporting to CEO Bob Wann and based in the company’s corporate headquarters in Beloit, WI, Tim will focus on expanding and accelerating PlayMonster’s business with an emphasis on sales, marketing, design and business development. In addition to continuing strategic and operational oversight, Bob will increase focus on international growth and acquisition.
Tim commented: “The PlayMonster team is an outstanding, experienced and talented group of people with a strong vision, who love what they do and love working together. I fundamentally believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever, and I am excited to be part of that.”
Tim most recently served as president and CEO of Activision Blizzard’s Consumer Products business, overseeing the category strategy and creative development of multiple product ranges in support of key franchises. Before that, as president and chief commercial officer for Mattel, he directed all aspects of the company’s global sales and marketing operations, working closely with both key internal stakeholders in operations and supply chain management, as well as with critical external partners in retail, studio entertainment, and consumer products. In addition to other senior roles at both Mattel and Disney, Tim has also served on the boards of Build-A-Bear Workshop, the Make-A-Wish International Foundation and the Children Affected by AIDS Foundation; he is also currently a board and executive committee member of the Toy Association.
Having built its success in a deeply rooted commitment to the power of play, PlayMonster will be continuing to build its portfolio of brands and content-driven IP across categories, both organically and through acquisition. Tim’s appointment also signals a continuing emphasis on recruitment of key talent aimed at supporting this growth, bringing added resources and experience to the PlayMonster team in key functions.
