The new Youtube series expands the appeal of the newly launched Snap Ships toy line in the US.
PlayMonster has partnered with entertainment company, Wind Sun Sky, to bring its new Snap Ships brand to life, with the launch of an action-packed animated series now available for streaming on YouTube. Season One of the series, Snap Ships: Dawn of Battle (8 x 4.5 min), takes viewers to the future where the world is under constant attack from alien threat and the fate of humanity rests with the heroes of the Snap Ships fleet, called The Forge.
The series expands the appeal of the newly launched Snap Ships toy line, bringing its Build to Battle action play to life with epic animation, battle scenes and development of the characters and storyline. The pilots and villains have faces, personalities and back stories that will thrill fans as they watch the action unfold onscreen.
The animated series is PlayMonster’s first venture into franchise-driven content production, and the company has selected Wind Sun Sky as the perfect partner to successfully launch and evolve the Snap Ships IP.
“We were excited about the brand when it was a building system with a few items and some big ideas. Now, after working with Wind Sun Sky and seeing those ideas come to life and grow into thrilling content and story, we’re more excited than we ever have been about a new product line,” commented Scott Flynn, VP sales and marketing of PlayMonster. “Wind Sun Sky is a valuable partner with impressive abilities, which is easy and fun to work with – it’s a big win for PlayMonster.”
Catherine Winder, CEO and executive producer of Wind Sun Sky, added: “We knew right away that we wanted to be a part of Snap Ships because of its all-around potential. We’re excited to partner with PlayMonster, one of the fastest growing toy companies in the industry, to bring the story to life through multi-platform storytelling.”
Snap Ships invites kids to build, battle and display an array of cool spacecrafts, merging two of the biggest play patterns for boys – action-play and construction. Available now in the US market, the toy line is slated to launch in the UK in 2021. For more information about Snap Ships, click here.