The announcement comes as Epoch moves into an ambitious marketing year for its brands, including Sylvanian Families, Aquabeads and Epoch Games.

It’s a new year and a new agency for Epoch making toys, as the company announces it has handed its entire communications remit to Playtime PR. The agency, which specialises in working with playful brands, will handle all B2B and consumer PR, media relations, social media strategy and management, and influencer outreach across Epoch making toys’ portfolio of brands: Sylvanian Families, Aquabeads and Epoch Games, which features Super Mario Games.

John Briggs, commercial director at Epoch making toys, commented: “We are delighted to partner with Playtime PR as we move into an ambitious marketing year for all our brands. It was important to us to find an agency that could support our plans across multiple disciplines and platforms in 2022, and we were impressed with the team’s infectious enthusiasm and creative ideas. We’re excited to have the team on board ahead of the return of London Toy Fair and look forward to working on a wealth of exciting activations with them in the year ahead.”

Lesley Singleton, Playtime’s founder & CEO, added: “What a phenomenal start to the New Year! Epoch is home to a mighty portfolio of superb toy brands and we are frankly honoured to be able to bring our campaign ideas to life for them.”

Epoch would like to thank Highlight PR and Norton PR for their historical work and dedication to EMT’s brands.

For more information about Epoch making toys, contact sales@epochmakingtoys.com or telephone 0208 049 1377.