Playtime UK, which operates the Stuff It brand, is expanding its business.
The company makes cuddly character toys for theme parks and seaside shops under the Stuff It brand and has now unveiled a 2,000 square foot toy shop in Blackpool.
The family firm began as an online business but has now converted part of its warehouse at Wellington Point, Squires Gate, into a store.
The shop features murals created by local artist Chris Fenn and the shelving and units were salvaged from Blackpool Airport.
Owner Paul Jelley commented: “The idea is to have a full range of stock from pocket money prices right up to ride-on toys, back to school items and the big names in toys.”