LICENSING NEWS

Pleasure Beach announces new Wallace and Gromit ride

Published on: 17th August 2012

Get ready to stock up on cheese; Wallace and Gromit are coming to Pleasure Beach Blackpool.

Aardman has been working closely with the Pleasure Beach design and engineering team to feature the icons in a new family ride, Wallace and Gromit’s ‘Thrill-O-Matic’. The four-minute trip will take fans through scenes from A Grand Day Out, The Wrong Trousers, A Close Shave and A Matter of Loaf and Death. The ride will exit through a shop where visitors can buy exclusive Wallace and Gromit merchandise, including a bespoke Wallace and Gromit ‘Thrill-O-Matic’ range.

Special hoardings featuring Wallace and Gromit are due to be erected at the site of Thrill-O-Matic as engineering work continues. The £5.25m investment is due to open in 2013 and will feature all the best-loved characters from the dynamic duo’s adventures.

Nick Park, creator of Wallace and Gromit, said: “We are really enjoying working with the Pleasure Beach team on this new ride and new format for Wallace and Gromit and can’t wait to get started on building all the props and set pieces.”

Amanda Thompson OBE, Pleasure Beach managing director, said: “We are delighted to be welcoming Wallace and Gromit to Pleasure Beach. Thrill-O-Matic represents a significant investment in the park and we know the characters will be a huge hit with the families who come and visit Pleasure Beach.”

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