NEWS

Plum appoints PR Agency

Published on: 30th July 2012

Plum has appointed Azaria PR to maximise marketing and PR opportunities.

Azaria is a family specialist PR agency, and has extensive knowledge of the modern family and what influences them. The Azaria team’s wealth of experience in the baby, nursery and toy market has allowed the company to launch and grow many baby and toy brands in the UK using traditional, digital and social media strategies. Azaria has a strong communication network; working with journalists, bloggers and its own panel of experts.

Azaria will primarily focus on consumer PR and will begin with launching Plum’s counter seasonal range of role play kitchens. It will also managing social media channels and increase awareness of the new Plum brand to consumers, which will launch in January.

Jon Tilley, director of sales, commented: “We are incredibly popular amongst the trade and although we’re well known amongst consumers, we want to increase that awareness further. We were impressed by Azaria’s creativity and strategic knowledge, and their experience in Family PR will take Plum to the next level. We look forward to working with them.”

Amber Steventon, Azaria’s managing director, added: “It is fantastic to be able to work with such a well-established company such as Plum. We are excited to be involved in their new kitchen collection, and look forward to working to develop their profile with consumers across their whole product portfolio.”

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