Plum Play wins Queen’s Award for Enterprise

Published on: 21st April 2022

The company, which specialises in outdoor play equipment, was recognised in the International Trade category.

Plum Play has been globally recognised with the Queen’s Award for Enterprise in the International Trade category, which highlights businesses that have demonstrated substantial growth in overseas earnings and commercial success within their sector.

The Lincolnshire-based business was one of 226 national organisations to be recognised with the prestigious award. Now in its 56th year, the Queen’s Award celebrates outstanding businesses in four categories: Innovation, International Trade, Sustainable Development and Promoting Opportunity.

Plum Play specialises in outdoor play equipment with a focus on creating products that are sustainable and durable. Established in 1988 by husband and wife Jonathan and Diane Schaffer, the company is now run by son Paul Schaffer.

The award is a significant milestone for the company, which has offices in the UK, Hong Kong and Sydney and exports to over 50 countries.

Managing director Paul Schaffer said he was “extremely proud and honoured to receive the prestigious Queen’s Award”.

He added: “From launching our first toy over 30 years ago to now, selling to more than 50 countries, it’s been quite a journey. Plum Play was set up to offer children toys that look great, are super safe and have that all-important fun factor. This award is a recognition of all our hard work and will increase opportunities for us to break into new markets and raise further awareness of the brand.”


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