Plus-Plus has appointed experienced toy industry executive, Phil Hooper, as managing director Plus-Plus UK & Ireland Ltd.

Following success in the US and Nordic markets, where Plus-Plus operates a direct to market model, the company has confirmed its move to develop one of Europe’s biggest markets with the opening of a UK & Ireland subsidiary from January 2023.

To head up the new company, Plus-Plus has appointed experienced toy industry executive, Phil Hooper, as managing director Plus-Plus UK & Ireland Ltd. Phil joins with over twenty-five years of experience gained across senior roles at Mattel, Spin Master and Warner Bros Discovery. Brands Phil has successfully developed in the UK include Hot Wheels, Fisher-Price, Bakugan, Tech Deck, Hatchimals, Kinetic Sand, Meccano and Paw Patrol.

Phil commented: “I am delighted to be joining the business at such an exciting time for the company. The commitment to incorporating a UK & Ireland subsidiary is a clear reflection of Plus-Plus’ ambition to build a long-term brand in partnership with our retail customers. The high-quality values of the Plus-Plus brand, new product development and commitment to marketing should enable us to build an evergreen presence in the UK & Ireland. We are very much looking forward to launching the brand, recruiting a new team and sharing our 2023 plans at London Toy Fair, Nuremberg and Birmingham Spring Fair.”

The company is currently recruiting for a UK sales manager, see the Toy World recruitment section here for more details.

Danish brand Plus-Plus is internationally recognised for its high-quality and is the winner of multiple product awards. Plus-Plus is a socially and environmentally responsible company; the factory and headquarters run on 100% green energy from wind power, and all products and packaging are 100% recyclable.

Click here for more information on Plus-Plus and its products.