NEWS

PMI and ViacomCBS partner on charity licensed face masks

Published on: 22nd May 2020

All ViacomCBS proceeds from each face mask sold will go towards Save the Children’s Covid-19 global response efforts.

PMI is set to release a range of licensed kids’ face masks in partnership with ViacomCBS, making PMI one of the few companies worldwide with the ability to offer fully printed, licensed three-layer masks.

All ViacomCBS proceeds from each face mask sold will go towards Save the Children’s Covid-19 global response efforts. Suitable for kids aged between 4-12 years, the three-layer masks conform to US standard ASTM F2100-2019and European standard EN 14683: 2009.

The MTV, PAW and SpongeBob SquarePants designs are available in a 5-pack, 10-pack and a handy 50-piece CDU containing two different designs for the feature property. Shimmer and Shine, The Loud House, Blaze and the Monster Machines, and the Rise of the Teenage Mutant Ninja Turtles designs are available in a 10-pack and a 50-piece CDU.

“PMI and ViacomCBS have always enjoyed a very good relationship, and we’re delighted to be partnering on these new charity face masks,” Omer Dekel, PMI’s VP international sales, told Toy World. “Face masks are becoming an important health accessory across the globe due to Covid-19, and with our range of popular licences we’re able to provide an option that is cool and appealing to kids, as well as important for their safety.”

For more information, contact Omer Dekel, VP international sales at PMI, on omer@pmi.co.il.

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