NEWS

PMI enters fidget toy market following deal with Mejjjet PTY of Zzzopa fame

Published on: 4th October 2021

PMI has announced the signing of a deal with Mejjjet PTY Ltd, developers of The Original Zzzopa fidget spinner ball.

Leading toy design, manufacturing and distribution company PMI has signed an agreement with Australian-based Mejjjet PTY for the purchase of new spinning sensation, the Zzzopa Fidget Spinner Ball Brand. With the signing of the deal, PMI enters the world of fidget toys, taking a new spin on the trend that blew away fidgeters of all ages, both kids and adults, around the world.

PMI has huge plans for distribution of this product, which has been patented in 100 countries, The company says it is “doing what we do best, getting the best products with the best branding out to consumers with the help of our solid worldwide distribution network.”

The launch of two different options of the Zzzopa Fidget Spinner Ball is set for Spring ’22, and will include a sports-based line and a fun line.

Much more than just a ball, and far from your average fidget spinner, the Original Zzzopa and its little brother, Mini Zzzopa, are the brainchild of Australian inventors Eddie Holden and his partner Steve Woods. Billed as “The Ball That Does It All “, the inventors say the fidget line is a true world first.

The original Zzzopa and the compact mini Zzzopa version, which is designed for smaller hands or higher agility, have been engineered for both indoor and outdoor play. Zzzopa encourages social activity, group and team play, physical activity and endless play, game, challenge and trick options. Playing with Zzzopa can also improve cognitive capabilities, hand eye coordination, physical fitness, agility and even help develop imagination. These benefits are in addition to the calming effect that fidget spinners offer in fighting stress, anxiety and boredom.

“We are very excited to have reached an agreement with such a highly professional and successful toy company as PMI, which is putting exciting plans into place to push the Zzzopa ball toy out globally, igniting a Zzzopa ball craze,” said Eddie and Steve from Mejjjet PTY. “Over the past few years we have been busy with patenting, trademarking, plus product design and development, all to ensure the quality of the Zzzopa Ball toy. Everything is now set to give many hours of fun and excitement for all.”

Omer Dekel, VP International Sales at PMI, added: “I am very excited to have the Zzzopa brand join the family. This is all part of our strategy for the company’s growth and development and is testament to our high aspirations and versatility. PMI is known for its quick reaction time and recognizing tomorrow’s trends, acquiring the right brands at the right time. Fidgets are very hot around the world and PMI is delighted to be about to bring a new winning product to this field with the novel Zzzopa ball.”

PMI was founded in the 90s and owns a long and impressive track record of producing successful trending lines of high volume, high value collectibles, stationery and other pocket money items, all at accessible prices. The company’s success strategy is based on cementing new licensing agreements with a growing number of leading toy companies and partners, while skilfully creating new lines of top-quality products for the world’s most loved toy brands.

“We have some serious marketing plans in place for this project,” added Omer. “We have invested a significant amount of time and resources in marketing the Zzzopa Fidget Spinner Ball around the world.”

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