PMI partners with Angry Birds on first-ever licensed Zzzopa Ball

Published on: 5th May 2022

Set to launch this autumn, the patented Angry Birds Zzzopa ball will be available worldwide in four designs.

Angry Birds is set to extend its toy line with the new Zzzopa Spinner Ball, thanks to a new deal struck between PMI Trading & Enterprise and brand owner Rovio Entertainment. The deal has been brokered by IMG.

Having enjoyed huge success in the market to date, Rovio’s Angry Birds will become the first-ever licence to join PMI’s growing Zzzopa Spinner ball line. Replete with graphics recognisable from the gaming franchise, PMI says its new licensed Angry Birds Zzzopa will ‘have fans hooked immediately’.

The innovative ball is designed for both indoor and outdoor play. Zzzopa is a creative combination of a fun spinner which helps cope with stress and anxiety, and an exciting and fun ball encouraging creative play and social activity.

Set to launch this autumn, the patented Angry Birds Zzzopa ball will be available worldwide in four designs.

Katri Chacona, director of Brand Licensing at Rovio, said: “Rovio’s mission is to craft joy and we’re positive that working with PMI most certainly increases the amount of joy in the world. Together with PMI, we can bring more joy, laughter and fun to kids and Angry Birds fans around the world.”

Omer Dekel, VP International Sales at PMI, commented: “Collaborating with highly popular mega-brands such as Rovio’s Angry birds is part of PMI’s strategy for our sensational Zzzopa Spinner Ball. As well as the fun and joy it brings, playing with the Angry Birds Zzzopa ball may also improve cognitive capabilities, hand to eye coordination, physical fitness, agility – and even help develop imagination.”

He added: “PMI is focused on the growth of its IP portfolio. We are quick to react to tomorrow’s trends and get new lines out to the market fast. We continue to partner with the hottest gaming and toy brands and expand our top-quality product and toy lines, bringing winning products to consumers at affordable prices.”

The company says innovation and growth stand behind PMI’s business strategies, allowing it to successfully build new partnerships with leading names, bring new branded toys and products of the highest quality to the market, and make the most of its strong distribution network across the globe.

Launched by Rovio Entertainment in 2009, Angry Birds is a Finnish entertainment franchise born from a mobile game. Rovio’s award-winning Angry Birds is a top gaming brand with latest licensing industry recognition received from the Licensing International Excellence Awards 2021 for Best Licensed Product, nominee for their Excellence Awards 2022 with Best Licensed Promotion, and winner of Transform Awards North America 2021 in category Best Brand Experience.

One of the most recognisable entertainment brands, boasting over 5b downloads, 25m followers across social media and content such as the brand-new Netflix series Angry Birds: Summer Madness, Angry Birds’ brand awareness is pegged at 96%, with Location Based Entertainment boosting the popularity of the well-known and globally appealing characters.


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