PMI sets out on sustainability journey

Published on: 24th February 2022

The PMI team has begun the first phases of a three year masterplan, which includes engaging in advanced research on the use of corn as a substitute for plastic.

PMI has announced the company’s commitment to a sustainable world. True to its name, PMI Kids’ World is focused on playing its part in creating a cleaner world environment for the following generations.

From a small family business founded by Boaz Dekel, PMI has grown into a recognized name and respected toy manufacturer, holding global manufacturing rights from some of the biggest studios and brands (including Nickelodeon, Hasbro and many more) and an impressive IP and master toy line portfolio. The company’s master toy lines include such massive hits as Among Us and, more recently, the mobile gaming giant, Brawl Stars, to name but a few.

With legal and professional support from leading sustainability specialists, and working with advisors to set milestones, plans for the company’s move towards sustainability began in 2021, with the objective of reaching full sustainability by 2024.

2022 has ushered in the implementation of the first stages of PMI’s three year master plan for sustainable manufacturing, starting with the transition to packaging materials from responsible sources and receiving certification from the Forest Stewardship Council (FSC), which promotes responsible management of the world’s forests. FSC certification indicates compliance with the highest social and environmental standards on the market.

Currently, research and development is being carried out by the PMI designated research team to source and test different materials, including the corn-based polymer PLA, recycled plastics and further materials. The goal is to replace all production and packaging materials, including ABS and PVC, with recycled and sustainable materials from responsible sources that meet the same high levels of safety and quality.

In early 2022, PMI is transitioning to using only paper and packaging materials from responsible sources, including FSC certified water, paper and wood resources. The company will be using a mixture of 40% recycled PET, the plastic used for packaging across the industry, with a sustainability objective to move to fully recycled PET for all PMI packaging by the end of this year.

Further plans and milestones are being mapped out so that PMI will continue to be at the forefront of the toy industry’s sustainability developments and achieve its own complete sustainability objective by 2024. This will include near-future production of all PMI toy products from sustainable materials, without compromising the high PMI standards for quality and safety.

PMI CEO, Boaz Dekel, commented: “Kids deserve a healthy environment, and PMI Kids World takes environmental responsibility seriously. Our innovative approach as market leaders is to change the way manufacturing and business are conducted in the toy industry when it comes to environmental care and responsibility. We are calling on our fellow manufacturers to share our view and follow our footsteps in bringing environmental change to the entire industry through more, if not fully, sustainable manufacturing.”




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