In her new role as head of brand and licensing, Ruth will head up the development of the company’s licensing division and brand strategy.
Ruth will be responsible for the marketing of existing licences and the development of a new licensing and marketing strategy for the business. She will work with Steve Beverley, head of licensing product, and John Costi-Mouyia, export business development manager.
A brand specialist with over 14 years experience, Ruth joins from Carte Blanche Greetings where she was the director of marketing and business development, overseeing marketing activity of the company’s Me to You brand. Prior to this, Ruth was entertainment marketing director at Topps, working across a portfolio of entertainment, character and media brands.
Ruth commented: “The opportunity at PMS International is staggering, offering a world of opportunity with such vast capabilities across design, development and distribution. I’m looking forward to developing a stronger licensed portfolio, harnessing our expertise and re-energising our licensing division.”
Steve Beverley added: “This is a strategic role for our business, as we want to further invest in marketing and shaping the global growth of our licensing and GOSH! Designs division. For the last 40 years we have built an industry reputation for quality and service, and it’s time to consolidate and deploy our wealth of expertise within our licensing division with a new dedicated team.”