The show is part of its 2017 marketing campaign to build brand awareness for Elves Behavin’ Badly range.
Sponsoring the Christmas Bandstand, the Elves did their best to distract the musicians during the day, and the giant stilt-walking Elves Behavin’ Badly took part in the opening ceremony on Wednesday 22nd November at Olympia, London Christmas Bandstand and Stand D720.
Visitors can meet the giant stilt-walking Elfie and Elvie, and grab a Selfie with Elfie. Have their photo taken in the Santa Sleigh and Join the Elf Revolution. The company also hid five Elves Behavin’ Very Badly around Olympia, so customers can join a Treasure Hunt and search for clues.
In addition to meeting Elfie and Elvie, the Elves Behavin’ Badly helpers are there all day in their bright red jumpers to help answer customer’s questions and explain how the Elf Phenomenon works. The stand showcases the range of Elves and accessories, including the original Elfie, his female Elf companion Elvie, the impossibly cute Elf triplets and even Rudie the Reindeer, all of which are instantly recognisable by their big ears.