PMS International exhibits at the Ideal Home Show at Christmas

Published on: 24th November 2017

The show is part of its 2017 marketing campaign to build brand awareness for Elves Behavin’ Badly range.

Elves Behavin’ Badly had a successful first day spreading Christmas cheer and a lot of mischief at the Ideal Home Show at Christmas.

Sponsoring the Christmas Bandstand, the Elves did their best to distract the musicians during the day, and the giant stilt-walking Elves Behavin’ Badly took part in the opening ceremony on Wednesday 22nd November at Olympia, London Christmas Bandstand and Stand D720.

Visitors can meet the giant stilt-walking Elfie and Elvie, and grab a Selfie with Elfie. Have their photo taken in the Santa Sleigh and Join the Elf Revolution. The company also hid five Elves Behavin’ Very Badly around Olympia, so customers can join a Treasure Hunt and search for clues.

In addition to meeting Elfie and Elvie, the Elves Behavin’ Badly helpers are there all day in their bright red jumpers to help answer customer’s questions and explain how the Elf Phenomenon works. The stand showcases the range of Elves and accessories, including the original Elfie, his female Elf companion Elvie, the impossibly cute Elf triplets and even Rudie the Reindeer, all of which are instantly recognisable by their big ears.


Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand