Sanrio has appointed PMS International as the new licensee for travel accessories for its Mr. Men Little Miss property.
The new deal will see PMS develop a range which includes travel pillows, seat-belt buddies, hard case backpacks and trolleys, launching under its GOSH! Designs brand.
Ruth Leonard, head of brand and licensing, commented: “It is such an exciting time for Mr. Men Little Miss in its anniversary year. These much-loved and classic characters offer something for everyone, and remain as relevant and popular as ever after 45 years. We can’t wait to unveil our new range, featuring all our favourite characters, at Autumn Fair this year.”