NEWS

Pocher re-launches at Salon Privé Motoring Event

Published on: 17th September 2013

Pocher, part of the Hornby Group, launched its iconic die-cast model kit car brand at the exclusive Salon Privé motoring event at Syon Park, London (4-6th September 2013).pocher300

For the first time in the UK, motoring collectors, buyers, owners and enthusiasts were treated to an exclusive preview of the Pocher re-launch, which displayed the new Lamborghini Aventador LP700-4 1:8 kit.

Orders for Pocher models were taken throughout the day and the team was delighted with the positive feedback at the event; which showcased the finest automotive and luxury brands, as well as the rarest and expensive classic cars and motorcycles, all of which were displayed on the lawns of one of the country’s most breathtaking stately homes.

A judging panel of 18 motoring experts and celebrities including former British Grand-Prix racing driver Derek Bell (MBE) and Fifth Gear presenter Vicki Butler-Henderson gave out prestigious awards to the luxury vehicles on display including “Most Elegant”, “Most Iconic” and “Most Exciting Design”.

In keeping with the Pocher tradition, the car body of the 7kg model is made of premium metal die-cast and comes ready painted. The kit is easy to build and can be assembled for both left-hand and right-hand drive. The 1:8 sportster kit consists of more than 600 parts made of an assortment of materials including pre-painted die-cast metal, rubber, textiles and premium quality plastic.

Pocher joined the Hornby family in 2004 but remained quiet until December 2012 when the “Resurgence of a Legend” was announced for the following year.

The Pocher 1:8 Model Kit Lamborghini Aventador LP 700-4 (available in Orange Argos HK100 and White Isis HK101) presented by the Pocher team at the launch is now available at hornby.com/Pocher.

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