Pointless sales boost

Published on: 22nd December 2011

Some businesses always boom in recession and that is particularly true of board games, which are seen as a cost-effective alternative to computer games and going out. Shoppers are still spending and toy retailers are dealing with demand on increased family-friendly and fun purchases. 

Pointless, the board game based on Alexander Armstrong’s BBC1 show, where the least popular answer is the winning answer, has sold out in many of the major retailers, such as John Lewis, Amazon and WH Smith.

And with people even bidding on Ebay, more Pointless games from the 2012 stock are being shipped in to minimise Christmas shoppers’ disappointment.

Board games supplier, University Games is seeing exceptional sales this year across all its products.  Mr&Mrs and Who Wants to be a Millionaire are classic big sellers over Christmas time but their new games Pointless, 5 Second Rule and Smart Ass have exceeded all expectations.

University Games general manager, Adrian Whyles said: “the demand for Pointless has been far higher than expected – we’ve exceeded our forecast by over 50% and still could have sold more.  This is mainly brought about by Alexander Armstrong’s show switching from BBC2 to BBC1, and the continually increasing popularity of the show. And plans for the show are even greater in 2012, so there is huge commitment from the BBC.”


Friday Blog

Timing in life is everything…it’s the Friday Blog!

London Toy Fair

BTHA releases update on London Toy Fair

The Very Group reports strong annual revenue growth

Big Potato launches P for Pizza

Thames & Kosmos expands Kids First range

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual