LICENSING NEWS

Pokémon announces major new UK partnerships

Published on: 10th April 2018

Deals have been signed with Sony Pictures Television Networks and Sky UK Limited. 

The Pokémon Company International has announced that it has signed two major new UK partnerships with Sony Pictures Television Networks’ (Pop, Pop Max and the PopFun app) and Sky UK Limited (Sky+, Sky Q, Sky Go, NowTV and the Sky Kids app).

Both new partners have acquired multiple seasons and movies from Pokémon’s programming portfolio based on the video game franchise, significantly increasing the reach and availability of Pokémon animation in the UK.

Sony Pictures Television Networks has acquired content from Pokémon the Series: Black & White, which kids can watch on Pop and Pop Max and via the Pop Fun app, whilst Sky subscribers can access content from Pokémon the Series: Diamond and Pearl on demand, on various Sky platforms and via the Sky Kids app in a staggered roll out across the year.

These latest deals are in addition to TPCI’s longstanding partnership with broadcaster CITV which recently launched the latest season in the growing Pokémon catalogue, Pokémon the Series: Sun & Moon—Ultra Adventures.

Emily Arons, senior VP international business at The Pokémon Company International, commented: “These latest deals are testament to Pokémon’s broad appeal and provide UK fans with even more ways to watch animation across the long lineage of Pokémon content.”

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