LICENSING NEWS

Pokémon announces partnership with Build-A-Bear Workshop

Published on: 21st October 2015

The Pokémon Company International and Build-A-Bear Workshop will release a stuffed Pikachu in 2016.

Pokemon-480Pikachu will be available at Build-A-Bear Workshop stores throughout North America, Europe and Australia and online at www.BuildABear.com. Those who purchase a Pikachu will receive a unique Build-A-Bear Workshop-branded Pokémon TCG card as a gift with purchase.

In addition to the interactive store experience, guests can customise their Pikachu with a Poké Ball hoodie. If fans choose to purchase their pre-stuffed Pikachu online, it will include a sound chip, the Poké Ball hoodie and a Charizard costume.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” said Monika Salazar, director of licensing at The Pokémon Company International. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”

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