Sales of trading cards and toys contributed to a 285% increase in sales.
According to figures recorded by the NPD Group Toys retail tracking service, the Pokémon property recorded a 285% increase in sales throughout 2016 against market growth of 6% in the whole UK toy market. In the last three months, Pokémon increased sales by 512% versus the 7.7% market growth.
Also, in the Christmas week, Pokémon TCG smashed through the £1m barrier, achieving retail sales of £1.29m in a seven-day period, a 733.7% increase on the previous year.
Mathieu Galante, senior market development manager for The Pokémon Company International, said: “Thanks to the activities celebrating Pokémon’s 20th year, plus the huge impact of our video game releases, interest in the brand has escalated, ensuring figures for TCG and toy sales have been incredible. We fully expect that demand for the product will remain high throughout 2017 as new expansions are introduced to tie in with our new Nintendo 3DS games Pokémon Sun and Pokémon Moon.”
Steve Buckmaster, managing director of Esdevium Games – UK distributor of the Pokémon TCG – said: “We are delighted to announce these sensational figures just ahead of Toy Fair and look forward to talking to our retail partners at the show about ways that we can keep the phenomenal demand going. We are very excited about our first Pokémon TCG: Sun & Moon expansion, which will be released in February.”
Camilla MacQueen, UK brand manager at Tomy Europe, commented: “We’re excited to be part of Pokémon’s fantastic achievement. We’re expecting 2017 to be another huge year for Pokémon and we’re looking forward to unveiling two new product lines at Toy Fair London that will appeal to collectors of all ages.”