LICENSING NEWS

Pokémon goes back to school with Sambro

Published on: 9th September 2015

The Pokémon Company International has announced that it has signed a deal with Sambro to produce a Pokémon back to school range.

Pokemon-480The deal covers three categories: stationery, bags and lunchware, and will be launched at retail in 2016.

This latest signing follows a steady period of growth and 24 months of exceptional sales success for the Pokémon brand in the UK and Europe. Sambro joins the raft of recently signed UK licensees that include Character World for bedding, Danilo Promotions for calendars, Aykroyds and TDP Licensing for nightwear and underwear and Winning Moves for board games.

Mathieu Galante, senior market development manager at The Pokémon Company International, said: “Sambro has a fantastic track record in producing quality consumer products for some of the biggest names in family entertainment, and we’re delighted to be teaming up to produce this exciting new back to school range for Pokémon fans in the UK and Ireland.”

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