The Pokémon Company International has signed four new deals with licensees to extend its apparel and accessories ranges across the UK and Europe.
The signings include deals with Ditexmed for children’s apparel in Italy and Spain, TVM Fashion Lab for apparel in the UK and Ireland, and Roy Lowe & Sons for a range of socks. Teknofun Entertainment will also develop a range of 3D character shaped lamps and digital alarm clocks for the French, Spanish, Portuguese, Dutch and Belgian markets.
With the ranges being released in their regions across 2015 and 2016, the latest signings add to a growth of new European licensees across a variety of categories, including confectionery, stationary, posters, video game accessories and apparel.
The brand has recently secured several new licensees across the UK and Ireland, including GB eye for posters and gifts, Character World for bedding, Danilo Promotions Ltd for calendars, Aykroyds & TDP Licensing for nightwear and underwear, and Sambro for back to school.
Mathieu Galante, senior market development manager for The Pokemon Company International, said: “We are thrilled to be working with these best in class partners across Europe. These latest signings cement Pokemon’s reputation as an established brand amongst its traditional core audience of young boys, and also its strong appeal to our secondary audience of young adults and parents.”