The Pokémon Company International is teaming up with the retailer this half term, starting on 11th February, for a retail promotion.
Fans heading to The Entertainer can get a special Collector’s Album free of charge, in which they can showcase some of their cards from the latest Pokémon trading card game expansion, XY—BREAKpoint.
To help support the promotion, The Entertainer will install branded Pokémon window displays, and selected stores will have additional point-of-sale materials, including photo-opportunity standees and hanging Pikachu characters.
Master toy partner Tomy will join in with a 25% discount on its range of toys, and the trading card game and toys will be merchandised together on an end-of-bay display in stores.
In addition, special trading card game sampling packs will be placed in about 250,000 copies of popular children’s publications, including Toxic, Kick, Kraze and National Geographic.
Mathieu Galante, senior market development manager at The Pokémon Company International, said: “With sales for the trading card game continuing to soar, this is a very exciting time for Pokémon as we celebrate 20 years of the brand with 12 months of celebrations, events and activities. The Entertainer is a great partner for us, and we are delighted to be working with it on this special promotion for Pokémon fans and continuing our partnership on through into 2016.”