LICENSING NEWS

Pokémon virtual concert to celebrate 25th anniversary

Published on: 15th February 2021

The global virtual concert will take place on Pokémon Day, February 27th, as part of the P25 Music programme.

Pokémon has unveiled plans for a virtual music concert celebrating its 25th anniversary. Taking place on Saturday, February 27th, which is Pokémon Day, the event will be an online party not just for Pokémon fans, but for all music fans around the world. It will also serve as the launch activation for the franchise’s yearlong P25 Music programme. The Pokémon Company International has teamed up with Universal Music Group to bring this concert, and more music surprises, to life throughout 2021 as part of P25 Music; a collaboration with some of music’s biggest names to create new songs, styles and pop-culture moments, all through the lens of Pokémon. Katy Perry was announced last month as the programme’s premier artist.

The pop-culture brand broke the news with help from headliner and Pokémon fan Post Malone in a video that can be seen here.

“I’ve been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome,” said Post Malone.

The concert will be free to view on the official Pokémon YouTube channel, Pokémon’s official Twitch channel, and on Pokémon’s 25th anniversary website. Pokémon will unveil more P25 Music details about upcoming collaboration surprises at the end of the concert.

The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon Go Tour: Kanto event on Saturday, February 20th, a special password will be distributed on February 25th for players to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. On February 27th, fans can tune in to Pokémon TV for a curated selection of music-themed episodes of the popular Pokémon animated series, before the concert. Fans can expect more announcements that week from across the franchise.

To stay up to date on all the latest news as Pokémon celebrates 25 years, fans can visit Pokemon.com/25 and join the conversation online with #Pokemon25.

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