NEWS

Polly Pocket launches Wall Party

Published on: 4th October 2012

Polly Pocket introduces a new way for girls to play.

The latest range from pocket-sized Polly transforms play from the floor to the wall. Polly’s Wall Party uses strips that fix to the wall without damaging it, to revolutionise the way girls can play and how they store and tidy away toys.

With a choice of colourful and engaging sets, Wall Party creates a room decoration and girls can enjoy growing their own Wall Party world. The range, suitable for ages four plus, sees Polly travelling between floors in her Wall Party Treehouse, ziplining to friends at their Wall Party Café, sliding between levels in her Wall Party Park, and moving between clouds in the Wall Party Hot Air Balloon.

With many features and accessories in each set, girls can create adventure after adventure with this new collection. The Wall Party range will be supported by an extensive marketing campaign that includes TV, social media and PR.

RECENT ARTICLES

Friday Blog

A Christmas miracle …it’s the Friday Blog!

UK suppliers aghast at hike in container rates

Exclusive: Indie retailers gear up for final weeks of Christmas trading period

Asmodee to support thesis studying cognitive effects of board gaming

Warning to customers over Christmas delivery times and final order dates

Sanrio and Mattel partner for Hello Kitty collection

Mastermind Toys invites suppliers to its Play Preview

Exclusive: Sam Muxworthy, ‘The Girl from Aunty’, on setting up an eCommerce business

Exclusive: 8th Wonder discusses plans and preparations for Christmas and 2021

The Entertainer donates 22,000 toys to the Big Toy Appeal