Character Options celebrated the launch of Pom Pom Wow! by bringing the brand’s fully pom pommed Fiat 500L to the St Ermin’s Hotel.
The whistle stop visit was the first call for the car embarking on a tour of London landmarks and the busiest shopping areas of the capital. The tour’s main objective is to capture the imagination of children on half term breaks and young fashionistas on trend, with the latest pom pom style.
Pom Pom Wow! launched last weekend across the entire toy retail sector. With the launch came POS kits, FSDUs, and in-store theatre, all accompanying a high profile TV, digital, social media and print campaign. Retailers across the nation got into the Pom Pom Wow! spirit with creative in-store demonstrations.
All 130 Entertainer stores took part in the events. Managing director, Stuart Grant, commented: “After just a few days, the sales of Pom Pom Wow! have been excellent. We knew from the outset that this was going to be a stand-out creative brand and so had demonstration tables in all stores over the launch weekend. The results speak for themselves. It has been a huge success.”
David Bramford, sales director at Character Options, added: “ We aimed for our launch to wow both the consumer and our retailer partners, and with everything all coming together in the last week, we have achieved what we set out to do. We thank all our retailers for getting behind this new brand; their efforts in store definitely added to the success of the last few days.”