WORLD NEWS

POP announces free educational webinar programme for toy marketers and PR pros

Published on: 30th March 2022

The first in the quarterly series, taking place 21st April, will cover topics including influencer collaborations, SEO, social media and email marketing. 

People of Play has announced its first quarterly educational webinar targeting industry marketing and PR pros.

The first session will be on April 21st from 1pm-4pm ET. The session will kick-off with a keynote speaker (TBA) followed by break-out sessions on popular topics requested by attendees. To ensure the webinar is both relevant and engaging, the topics have been vetted from both an agency and brand viewpoint. The session will end with networking in the virtual POP Pub.

The group explained that after its success within the inventors community, POP founder Mary Couzin wanted to find a way to bring the same level of insight and education to the industry’s marketing executives. Along with Michele Litzky (LPR), Mary asked other agency and brand representatives to form a committee that could identify speakers of interest to the group, along with topics that could be important conversation starters.

A survey asking marketing and PR pros about the need for a regular events where they could learn, share and network provided unanimous feedback in favour of the idea, and April 21st marks the first iteration in what is sure to be a popular and successful initiative by POP.

Some of the session topics for the first event will include:

  • Influencer engagement and collaborations
  • Affiliate marketing
  • Digital marketing / SEO / SEM
  • Email marketing
  • Social media trends and best practices
  • Earned media and influencer pitching / press releases

The event is free to all marketing and PR professionals: simply register here first. POP states that it would be beneficial for attendees to have a POP profile, but that it is not required.

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