LICENSING NEWS

Pop TV to bring 44 Cats to the UK

Published on: 1st April 2019

Rainbow has announced a UK deal for its new animation with Sony Pictures Television’s Pop TV.

Pop TV, one of the UK’s biggest free-to-air children’s programming broadcasters, will launch the show in September.

44 Cats is a Rainbow production in collaboration with Antoniano Bologna and Rai Ragazzi. The series follows the daily adventures of Lampo, Milady, Pilou and Meatball;  the four kittens, who are part of a music band named The Buffycats, live in the Clubhouse, a garage inside Granny Pina’s house. Their adventures explore the themes of friendship and altruism – the four cats love helping others and always find creative solutions to everyday hitches, by dealing naturally with important themes like tolerance, diversity and acceptance.

“We are absolutely thrilled with this new broadcast deal, as Pop TV has such a big presence and reputation in the UK”, said Andrea Graciotti, head of sales, TV series, Movies & Co-Productions of Rainbow. “This adds to the buzz surrounding the brand, which has received a great response from across the international TV market.”

Sarah Muller, vice president, Children’s and Youth Entertainment Programming, Sony Pictures Television, added: “44 Cats is a perfect fit for Pop, with its blend of friendship, fun and cute kitties.”

RECENT ARTICLES

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature

Funko’s Loungefly celebrates Hello Kitty anniversary

Orchard partners with Chantry Place for Peter Rabbit Word Trail

Tyler’s Trust charity calls for donations

Mattel’s Krista Berger promoted to SVP, Barbie and head of Dolls

Chronicle Books signs with Toyology

Just Play launches FurReal interactive pet toys

Obituary: Barry Harding

Get involved in Toy World’s April Games & Puzzles feature