Rainbow has announced a UK deal for its new animation with Sony Pictures Television’s Pop TV.
44 Cats is a Rainbow production in collaboration with Antoniano Bologna and Rai Ragazzi. The series follows the daily adventures of Lampo, Milady, Pilou and Meatball; the four kittens, who are part of a music band named The Buffycats, live in the Clubhouse, a garage inside Granny Pina’s house. Their adventures explore the themes of friendship and altruism – the four cats love helping others and always find creative solutions to everyday hitches, by dealing naturally with important themes like tolerance, diversity and acceptance.
“We are absolutely thrilled with this new broadcast deal, as Pop TV has such a big presence and reputation in the UK”, said Andrea Graciotti, head of sales, TV series, Movies & Co-Productions of Rainbow. “This adds to the buzz surrounding the brand, which has received a great response from across the international TV market.”
Sarah Muller, vice president, Children’s and Youth Entertainment Programming, Sony Pictures Television, added: “44 Cats is a perfect fit for Pop, with its blend of friendship, fun and cute kitties.”