LICENSING NEWS

Posh Paws and Warner Bros. partner on multi-property licensing deal

Published on: 18th January 2024

Posh Paws has partnered with Warner Bros. Discovery Global Consumer Products to introduce plush toys inspired by iconic characters from DC, Wizarding World, Looney Tunes and more.

Posh Paws International has announced a multi-property UK licensing partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP). This new deal includes WBDGCP’s entire catalogue of DC, Wizarding World, Looney Tunes, Friends, Horror and many more.

Posh Paws will start the partnership by bringing to market a range of plush toys inspired by Warner Bros. Animation and DC’s hit animated pre-school series, Batwheels. This series launched in the UK on Cartoonito in March 2023 and has since been a top-performing show among pre-schoolers. In summer, Posh Paws will launch with the show’s main characters, Bam the Batmobile, Robin’s Redbird and Batman, in 7” and 10” plush sizes with high-quality detailing to ensure the characters’ key features are accentuated in the design.

Included in the deal with WBDGCP, Posh Paws secured the rights to develop plush toys and gifts inspired by more DC characters including Superman and more. From the Wizarding World, Posh Paws will be developing a new range of Harry Potter plush toys and gifts. Harry Potter remains one of the biggest franchises globally, engaging loyal fans and attracting new audiences of all ages, and Posh Paws new plush range will appeal to all.

The hit TV show Friends celebrates its 30th anniversary this year and Posh Paws is developing a gifting range that will incorporate the show’s most memorable, sentimental and comical quotes and phrases that fans know and love, with plush characters that relate to them.

“We are absolutely delighted to partner with such a prestigious and global powerhouse like Warner Bros. Discovery Global Consumer Products across its entire portfolio of the biggest and most popular brands.” said Lauren Shipman, Group Brand and Marketing director. “As a market leader in developing and producing licensed plush toys and gifts that are perfect for all ages, we are excited to be launching with our new pre-school Batwheels plush toys this summer and to be working on iconic brands like Harry Potter, Friends and many more.”

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