Posh Paws announces equestrian sponsorship

Published on: 15th September 2014

Posh Paws is raising awareness of its own-brand soft toy pony range, PP Ponies, at one of the most prestigious events in the equestrian calendar. Posh-Paws_Scope-Festival300

PP Ponies were launched into retail earlier this year and offer young kids a plush toy at pocket money prices. The Alexanders Horseboxes British Showjumping Scope Festival held at Stafford County Show Ground was the chosen arena to engage the targeted audience.

The PP Ponies collection includes six ponies in a variety of colours. Each pony has their own name and ‘likes’ so that kids can collect them all, groom their manes and create their own stables.

Lauren Hayward, group brand manager at Posh Paws International, commented: “When looking to showcase our own brand toys we look to specifically target the consumers of this particular product. The Alexanders Horseboxes British Showjumping Scope Festival was the perfect fit as the show attracts the smallest of riders, teens and many families. We received such a fantastic response for our product and huge interest in purchasing the product. We’re currently looking to extend the range and the success at the event points to really strong demand for our PP Ponies range.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.


NPD data reveals what locked-down Brits are buying

Jazwares acquires Kellytoy

Thursday 2nd April: Latest toy industry reaction to coronavirus outbreak

Exclusive: Toy World caught up with independent retailers

Exclusive: Viral Talent on maximising social media opportunities

Ridley’s Games partners with Disney

ASTRA’s Marketplace & Academy cancelled

Sales Partnership placed into administration

Hasbro launches Bring Home the Fun initiative

New Mattel Playroom digital destination launches