LICENSING NEWS

Posh Paws awarded bag licence for Care Bears

Published on: 1st October 2014

Posh Paws will deliver a brand new range of Care Bears backpacks and trolley bags to the UK market.Care-Bears300

The licence comes on the back of the company’s successes with its Despicable Me backpack collection and their Disney plush backpack range.

A brand new collection of backpacks and trolley bags has been developed ready for a Spring/Summer 2015 launch and will feature characters including Cheer Bear, Funshine Bear, Tenderheart Bear and Best Friend Bear.

Barry Groves, managing director of Posh Paws, said: “We are really excited to partner with American Greetings on Care Bears. We have developed an exciting range of bags that will appeal to young girls and we look forward to launching at retail.”

The deal was brokered by CPLG, American Greeting’s UK’s licensing agent.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

Beyond all expectations…it’s the Friday Blog!

Toy stalwart Dave Howard to retire

Exclusive: A look at Pocket Money and Collectibles

Brainstorm supports school recycling project

Spin Master details an exciting year for Paw Patrol brand

Exploding Kittens is now available on Nintendo Switch

UN and the Smurfs unite to present joint keynote at B&LIS

Moose Toys signs master toy deal for Fall Guys: Ultimate Knockout

Toy Trust launches Around the World in 80 Hours

Toy World welcomes new assistant editor Sam Giltrow