The licence comes on the back of the company’s successes with its Despicable Me backpack collection and their Disney plush backpack range.
A brand new collection of backpacks and trolley bags has been developed ready for a Spring/Summer 2015 launch and will feature characters including Cheer Bear, Funshine Bear, Tenderheart Bear and Best Friend Bear.
Barry Groves, managing director of Posh Paws, said: “We are really excited to partner with American Greetings on Care Bears. We have developed an exciting range of bags that will appeal to young girls and we look forward to launching at retail.”
The deal was brokered by CPLG, American Greeting’s UK’s licensing agent.