LICENSING NEWS

Posh Paws Christopher Robin range sells out

Published on: 28th September 2018

The company is working hard to restock shelves in time for Christmas as demand for the plush range remains high. 

Taking over £12m at the UK box office, Disney’s Christopher Robin has been hailed a success, and with it has come a flurry of fans wanting to collect the world’s most famous bear and his friends in cuddly toy form. The sell-out range from Posh Paws, which includes Pooh, Tigger, Piglet and Eeyore in three sizes, has seen fans heading to social media to share their images and search for further characters. To keep up with demand, Posh Paws has reordered the range in time for Christmas and the home entertainment release.

With Winnie the Pooh being such an iconic teddy bear, and cuddly characters being at the heart of Disney’s movie, the success of the collection comes as no surprise to Posh Paws, which recently organised a survey to ascertain the popularity of quality plush as an emotive purchase. The survey revealed that 91% of those surveyed still remember their favourite childhood soft toy, with almost half of respondents saying that they still have their first soft toy. A large proportion of respondents also stated that both their oldest (72%) and their youngest (83%) child still have their first soft toy.

Laura Bull, marketing manager at Posh Paws International, commented: “We are thrilled with the success of Christopher Robin range so far and are loving the responses from fans all around the county. Combine the success with the results of our survey and we really have confirmed what we always thought about how important soft toys can be to families and how they are more than just a toy. Keeping a first soft toy for comfort or sentimental value is clearly very important to a lot of people, and we are so pleased to see that plush is a forever purchase.”

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