Posh Paws extends collaboration with Universal Brand Development

Published on: 11th December 2020

The collaboration will see new plush offerings for 2021, in support of Sing 2, Jurassic World, Minions: The Rise of Gru, and more. 

Posh Paws International has announced that it has extended its successful long-standing collaboration with Universal Brand Development, which will see the company continue producing high quality plush products for the studio’s global box office and TV animated franchises in the UK market.

Set for a December 2021 cinematic release, Posh Paws is supporting Illumination’s Sing 2 with a range of high-quality soft toys. Posh Paws will be maximising marketing and PR opportunities for this Christmas release to ensure all retail touchpoints are covered, and that consumers know what products are available and where to buy them.

Illumination’s Minions: The Rise of Gru is set to hit UK cinemas next July, with Posh Paws planning to make 2021 their biggest Minions release yet. The fun-filled range of Minions soft toys includes small 7” collectibles, medium sized 10” and 14” characters, and larger than life 18” Minions toys.

2021 will welcome new Posh Paws Jurassic World soft toys, which will be available for a January launch. The blockbuster franchise has a growing presence at UK retail. Coupled with the success of the hit new Netflix animated series, Jurassic World: Camp Cretaceous, Q1 is the ideal time to bring new product to market. Season 2 of the Netflix series is scheduled for a 2021 release.

DreamWorks’ Trolls franchise remains an important focus for Posh Paws. The company will add freshness to its existing range with new character plush for the Trollstopia TV series that is coming to Sky Kids and Now TV for UK customers in 2021.

Posh Paws has also developed a new range of soft toys for DreamWorks’ How to Train Your Dragon franchise, as well as Croods 2, the latest DreamWorks animated movie sequel set for a February 2021 release in the UK.

Available for adult and tween gifting, Posh Paws has also created items inspired by Universal Classic Monsters. The cult classic characters first came to life in the 1920’s through to the 1950’s, but will be brought to life in 2021 with plush products.

For more information and to see Posh Paws’ full range of Universal licensed soft toys, call 01268 567317 or email


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