NEWS

Posh Paws International welcomes Laura Bull

Published on: 25th October 2017

Laura will provide maternity cover in the role of marketing manager.

Laura will provide maternity cover for group brand and marketing director, Lauren Shipman, whose first child is due in February.

Laura joins from toy company Schleich where she held the position of marketing manager.

In the role with Posh Paws, Laura will steer a series of major campaigns during 2018 for all ranges. As well as devising and implementing marketing strategies for the entire Posh Paws product range, Laura will also look after some of the strongest licences in the sector, including Disney and Universal.

David Martin, managing director of Posh Paws International, commented: “From her background in retail marketing, we’re excited about the wealth of experience and industry knowledge Laura brings to the role. It will prove invaluable in light of the huge marketing plans we have going ahead in 2018 and we are very pleased to have her on board.”

Laura added: “I’m thrilled to be joining Posh Paws and can’t wait to get under the skin of the brand and hands-on with the cuddly toys. Lauren’s are big shoes to fill, so I’m enjoying learning all about the business and looking forward to working on some fantastic launches in 2018.”

RECENT ARTICLES

BTHA reassures industry on Toy Fair safety

Black Friday – the verdict

Mask wearing reintroduced to retail in England today

Lego unveils exceptionally strong first-half results

Aardman Christmas idents for BBC One support new film release

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign