LICENSING NEWS

Posh Paws named exclusive soft toy licensee for Battersea Dogs & Cats Home

Published on: 5th September 2017

Posh Paws International has secured its first licence for a charity.

The licence was awarded via The Point.1888, which has been recently appointed as Battersea’s brand extension agent to form a programme of product ranges that extend the charity’s work, ethos and heritage into new categories. This new partnership between Battersea and Posh Paws International is part of this new product era.

Featured in the range will be a selection of dog and cat plush products, the characters will be based on real life case studies of some of the thousands of animals that pass through the charity’s doors each year. There will also be a selection of soft toys representing the most popular breeds in the country, with the full range being available in a variety of sizes and price points.

Posh Paws’ Battersea collection will launch at London Toy Fair 2018, and is set to hit shelves in spring/summer 2018.

Speaking of the appointment, Posh Paws’ brand and marketing director Lauren Shipman, commented: “Battersea Dogs & Cats Home works tirelessly to care, nurse and rehome thousands of sick, stray and unwanted pets each year, and animal lovers owe a lot to their efforts. Posh Paws holds the charity’s work in great regard, and we’re thrilled to be their exclusive plush licensee, bringing the nation’s favourite four-legged friends to stores for such a good cause.”

Jack Allen, senior brand executive at The Point.1888 commented: “Battersea Dogs & Cats Home is a brand that we feel very passionately about and a partnership with Posh Paws is a perfect fit. One of the many reasons we are excited about this range is due to the quality and variety of plush that Posh Paws can create. We’re looking forward to the launch and allowing consumers to connect with real characters from the Home.”

Amy Zalin, licensing manager from Battersea Dogs & Cats Home added: “Battersea is very proud to be partnering with Posh Paws, a market leader in plush, and we can’t wait to see the products on shelves. This partnership will enable us to help fund the vital and tireless work of the Home to help even more dogs and cats find their new homes.”

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