The initial Star wars Episode VII range, launching at retail this month, will feature characters from the new film including new villain Kylo Ren and the BB8 droid.
The Episode VII collection joins Posh Paws’ current Star Wars soft toy collection which features characters from the galactic film franchise including Chewbacca, Yoda, Darth Vader, Princess Leia, C3PO, R2D2, Darth Maul, Wicket and Jawa.
Lauren Hayward, group brand manager at Posh Paws, commented: “We’ve had huge success with our classic range so far this year, and we’re constantly seeing growth in sales as excitement heightens for the impending release of The Force Awakens. There is a fan base like no other for Star Wars and it spans generations. The exciting thing about Episode VII is that a decade on from the last movie it will introduce the Empire to a whole new generation.”
Lauren added: “Posh Paws is also going to be releasing a range of classic Star Wars plush backpacks. Two characters will initially be released in October, making these novelty bags a great Christmas gift item. Additional character plush bags will then be released in early 2016. The plush bags look great, and we know that they deliver strong sales at retail due to the success of our Minions plush bags. We anticipate that the force will be strong well into 2016 and therefore we will be announcing new products over the next year.”