Posh Paws is to become the new plush partner for the UK and Europe for Gummibär and Friends: The Gummy Bear Show.

Gummibär, an animated singing and dancing gummy bear character, is one of the most watched characters on the internet with over 10b video views on the YouTube platform and his own animated web series – Gummibär and Friends: The Gummy Bear Show, which features the adventures of Gummibär and his friends Kala and Harry. Nearly 400m of those 10b views were in the UK alone.

The Posh Paws product line will be available in autumn and will include character plush toys with sound that play the hit song I Am A Gummy Bear (The Gummy Bear Song), which earned platinum and gold sales certification awards in more than 10 countries. It will be available in a variety of sizes for the gift sector and be presented in Posh Paws’ signature chair box packaging.

Laura Bull, marketing manager of Posh Paws International, commented: “This will be a fun line that will appeal to the millions of daily watchers of Gummibär and Friends: The Gummy Bear Show. The show and its characters are popular with children as well as adults and Gummy being jolly, jiggly and loving to sing lends itself perfectly to a premium gift plush collection.”

Charlie Day, the president of The Sharpe Company, added: “Selecting the right plush partner was essential for this brand, and in Posh Paws we know that premium quality product that is true to the property’s characteristics will always be top of mind during the development of the product line. We are very much looking forward to seeing the first products on shelf.”