Where’s Wally is the latest addition to the Posh Paws portfolio, appealing to a new customer demographic for the company. From kids and students to adults, Wally spans generations whether via his iconic books or his Geek Chic fashion status. Posh Paws is looking to launch with beanie product to the market during the second half of 2014.
Posh Paws is also working with the BBC on Sarah and Duck, launching a plush range to the market for Spring/Summer 2014.
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