NEWS

Posh Paws signs new licences

Published on: 13th June 2013

Posh Paws has announced the signing of Where’s Wally and Sarah and Duck.Wheres_Wally300

Where’s Wally is the latest addition to the Posh Paws portfolio, appealing to a new customer demographic for the company. From kids and students to adults, Wally spans generations whether via his iconic books or his Geek Chic fashion status. Posh Paws is looking to launch with beanie product to the market during the second half of 2014.

Posh Paws is also working with the BBC on Sarah and Duck, launching a plush range to the market for Spring/Summer 2014.

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

Supply and demand… it’s the Friday Blog!

Toytown set to open largest store yet at Intu Merry Hill

Spin Master reports strong Q1 sales growth

T-Racers from Magic Box in pole position for success

Exclusive: Letter from America – licensing for indies

Tonies announces pop-up at Harrods department store

Exclusive: The kids are alright – KidsKnowBest

Eaglemoss enters Advent Calendars market with licensed range

PlayMonster welcomes Hollie Holmes as global head of Licensing

Could container challenges remain to the end of the year?