Poundland ‘transformation team’ to oversee reinvention

Published on: 21st February 2019

Mat Ankers, the current finance director of Poundland’s in-store Pep&Co clothing chain, will head up the team. 

The discount retailer Poundland has outlined plans to reinvent its culture and store proposition under plans designed to ‘drive change’. Mat Ankers will head up the new business transformation team in the new post of transformation director, while Ian Keyworth, Poundland’s former head of retail productivity, central operations, is to work under Mat as head of operational change.

Ian has already moved into his new role, commenting that there were “exiting times ahead” for the retailer.

Poundland’s retail director, Austin Cooke, has previously spoken of plans to reboot the chain, with stores being overhauled to more closely resemble department stores, and products sold at multiple price points. He added that the name Poundland could also be reinvented, to mean that every price is rounded to the nearest pound.

Currently the retailer sells goods for £2 and £5 in addition to the £1 mainstay, while Pep&Co ‘stores-in-stores’ are multi-price.

The company has also embarked on a “cultural transformation” drive with aims including the celebration of staff achievements. Last week, MD Barry Williams gave three branch managers a Mini Cooper each as a prize for their Christmas performance, and £100 to each of their store staff.


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