The Yorkshire-based discount toy retailer is launching a new TV advertising campaign for autumn/winter, featuring real customers receiving their deliveries.
The TV commercial, which was produced by Sheffield’s Relish Media, will air on ITV Yorkshire and uses footage of real (and rather excitable) customers opening their PoundToy packages. The advert will be running over a two-week period on ITV, across popular shows including Coronation Street, Emmerdale, This Morning, The Chase, and Tipping Point.
Founded in 2016, PoundToy is a family operated business located in Keighley, West Yorkshire. PoundToy is the UK’s fastest growing online toy retailer, stocking high-quality, branded character toys and games for children of all ages at prices that it says ‘cannot be beaten’.
Joe Rundle, digital marketing manager at PoundToy, comments: “The advert was inspired by our amazing customers and the excited reactions of their kids when unboxing their PoundToy goodies. We featured real customers and real reactions in the advert, as we wanted to remain honest and authentic, whilst showcasing just how sensational our products and low prices are.”
Jo added: “The advert has performed brilliantly so far. Our existing customers have loved the campaign, whilst traffic to the site from new customers has increased significantly. We can’t wait to see the continued success of the campaign over the coming week.”