Power Rangers Dino Charge premieres on FreeView and FreeSat channel, Pop, on Monday 31st August at 7.30am.
To support the launch, a comprehensive marketing campaign will be activated across the season. This activity includes an experiential campaign that sees Power Rangers Dino Charge going on tour across the summer holidays at various events.
The first stop is CarFest North in Cheshire from 31st July – 2nd August, followed by CarFest South in Laverstoke from 28th – 30th August. There will be a hub of activities for kids, including arts and crafts, a photo booth, a ranger training area and a dino cinema where children can see the first episode before it airs.
Power Rangers will also partner with ToyTesters.TV as part of a week-long tour which kicks off on 3rd August at three Hamleys stores. Kids will be able to test out the new Dino Charge Megazord and Morpher and there will be opportunities to win prizes.
Power Rangers product manager Tess Parsons commented: “Experiential activity offers a fantastic platform for us to engage children with Power Rangers Dino Charge as well as getting the toys into kids’ hands. In addition, this activity provides a great hook to generate PR content, raising awareness of the brand and toys to a wider audience outside of the events.”