The 20th anniversary celebration continues with a range of new products across toys, apparel, and accessories.
Cartoon Network Enterprises has announced various new partnerships and collaborations from around the world for one of its most enduring and top-grossing brands, The Powerpuff Girls. The brand, celebrating its 20th anniversary this year, will see a global rollout of new episodes, events and products that will continue into 2019. The announcement comes at the beginning of Licensing Expo, held in Las Vegas, where the property will be represented in the Cartoon Network booth, #D170.
New licensing partnerships in the United States include Barbie fashions inspired by The Powerpuff Girls from Mattel, while The Lego Group will introduce new building sets in August, allowing fans worldwide to recreate the adventures of Blossom, Bubbles and Buttercup.
In Latin America, the brand welcomes partners across books (Dentro da Historia), personal care (Cremer) and shoes (Havaianas), and in EMEA new fashions will be introduced from partners including British designer Katie Eary, who will launch a clothing line inspired by The Powerpuff Girls, available globally in autumn.
Pete Yoder, vice president, Cartoon Network Enterprises for North America, commented: “Fans have been following the adventures of The Powerpuff Girls for 20 years and with these fresh new products, they can continue to showcase their passion for the brand. All of our partners captured the Powfactor of this enduring brand, and we are thrilled to share this milestone anniversary with them.”
The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings serving as executive producer and Bob Boyle as co-executive producer. The initial run of The Powerpuff Girls, created by Craig McCracken, earned two Emmy Awards along with five nominations and other countless honors and accolades.