Helen Gourley, owner, said: “We noticed that kids were struggling with the .99 pricing system adopted by most shops. It just made it harder for them to work out how much they were spending when picking up more than one product.”
As a result, the company made the decision to drop the .99 price point and round everything up to clear numbers. Parents and kids have been delighted with the changes and many have commented that its makes life so much simpler for them.
Gerard Gourley added: “It’s an easy change to make that has had a huge impact on our customers – we’ve now made it permanent.”
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