Premiere of Spielwarenmesse Digital proves popular

Published on: 11th February 2022

Offering a mix of innovation, networking and presentations, organisers say that Spielwarenmesse Digital hit home, with strong interest in exhibitors’ presentations.

Christian Ulrich and Florian Hess behind the scenes at Spielwarenmesse Digital.

Spanning the original dates for Nuremberg Toy Fair from 2nd to 6th February, the platform provided an opportunity for exhibitors and trade visitors to discover the latest trends, refresh their expertise in toys and exchange opinions and information. Over the five days, organiser Spielwarenmesse eG recorded 10,813 visitors from 82 different countries. The highly varied programme of presentations was a success, and was accessed 22,000 times.

“For a long while we were committed to a fair that people could physically attend and we’re pleased that we were able to switch to the Spielwarenmesse Digital format at such short notice,” said Christian Ulrich, spokesperson of the Executive Board. “Although the event in Nuremberg is irreplaceable, with our week of events we were able to offer industry professionals up-to-date insights into the market and plenty of inspiration.”

From startups to well-known companies, 642 exhibitors from 43 countries were there to present themselves and their selected innovations. Their profiles were clicked on 108,517 times. Manufacturers’ presentations attracted particular attention: the Exhibitors on Stage area was viewed about 5000 times.

The networking aspect of Spielwarenmesse Digital proved very popular. “Participating this year was certainly a good alternative way to meet with potential buyers and present our new products during the pandemic,” remarked Jolanta Nawrocka of the Polish company AzToys International. Many younger companies, were also full of praise for the platform’s ease of use. “The portal is designed in a clear way. Even as a startup you have every chance of being found,” explained Astrid Kronsbein, MD of Science Digital Didactics.

For OPPI, from France, the ToyAward in the Startup category for its Piks product was the high point of Spielwarenmesse Digital. “Winning the ToyAward 2022 is such an honour for our team and provides outstanding visibility for our brand,” commented Co-CEO Hansel Schloupt.

In the Toy Business Forum, visitors were especially drawn to Reyne Rice’s presentation: Emerging and Future Trends for 2022 – Focus on Innovations and Sustainability, and to the findings of the Sustainability & Toys consumer study by Pablo Busó Alos.

The Spielwarenmesse TV format also enjoyed much popularity. One of the guests on the red sofa was retailer Christian Krömer, who said: “Through the valuable networking function on the platform, I’ve got to know some exciting companies that I might well not have picked out at first glance at the bricks-and-mortar Spielwarenmesse.”

Spielwarenmesse Digital offers a successful complementary format to the physical event. Interested visitors still have the opportunity to buy a ticket for the platform until 6th March by clicking here. All of the presentations will be available on demand until the end of August.

“In this way we can reduce the wait until the next Spielwarenmesse in Nuremberg, when the industry will finally be able to meet up again in person from 1st to 5th February 2023,” added Christian Ulrich.


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